Despite widespread support for buying local, a Canadian publisher found agency media spend difficult to access. With dollars locked into existing deal structures, the task was to turn industry commitments into practical buying behavior.

A US-based digital media company set out to expand into Canada following the acquisition of a leading Canadian dOOH operator. The challenge wasn’t scale — it was earning relevance in a tight-knit, agency-driven market with entrenched relationships and limited managed-service opportunities.

A global YouTube partner was struggling to shift buyers away from low-impact, rinse-and-repeat platform targeting. The opportunity lay in changing buying behavior — from broad channel-level placements to moment-level relevance inside the content itself.

As brands continue to spend digitally while sales happen in-store, Akru needed a clear role within the media ecosystem. I advised the team on positioning, agency alignment, and how to frame proximity-to-purchase as a defensible media strategy.

A fast-growing CTV, sports, and entertainment company needed real-time visibility into profitability across a complex media stack. I built an automated dashboard that replaced manual reporting and gave the business room to scale.

A global automotive advertiser required a reliable way to connect media to real sales outcomes. I delivered a multi-regression MMM that lived in a real-time dashboard and supported the CMO’s weekly executive meetings.