together.
A business partner for media, advertising, and technology leaders navigating growth and disruption.
together.
A business partner for media, advertising, and technology leaders navigating growth and disruption.
together.
A business partner for media, advertising, and technology leaders navigating growth and disruption.
Let’s rejig
strategy
brands
products
ideas
things
Let's rejig things
Play reel
Play reel
Play reel
“The media and advertising landscape is changing fast — driven by AI, shifting buying behavior, and increasing pressure from agencies and platforms. I help leadership teams make sense of that change.”
“The media and advertising landscape is changing fast — driven by AI, shifting buying behavior, and increasing pressure from agencies and platforms. I help leadership teams make sense of that change.”
“The media and advertising landscape is changing fast — driven by AI, shifting buying behavior, and increasing pressure from agencies and platforms. I help leadership teams make sense of that change.”
— Seif Khemaissia, Founder & Principal
— Seif Khemaissia, Founder & Principal
— Seif Khemaissia, Founder & Principal
I advise publishers, agencies, ad tech platforms, and growth teams on how to adapt as the market changes — helping them rethink strategy, revenue, and operating models with intention.
I advise publishers, agencies, ad tech platforms, and growth teams on how to adapt as the market changes — helping them rethink strategy, revenue, and operating models with intention.
I advise publishers, agencies, ad tech platforms, and growth teams on how to adapt as the market changes — helping them rethink strategy, revenue, and operating models with intention.
My work spans business strategy, commercial growth, and decision support — always grounded in what actually works inside real organizations.
My work spans business strategy, commercial growth, and decision support — always grounded in what actually works inside real organizations.
My work spans business strategy, commercial growth, and decision support — always grounded in what actually works inside real organizations.
Some numbers I am proud of — not for bragging, but because they reflect real partnerships and real results.
Some numbers I am proud of — not for bragging, but because they reflect real partnerships and real results.
Some numbers I am proud of — not for bragging, but because they reflect real partnerships and real results.
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Clients
Clients
Clients
from 3 countries
from 3 countries
from 3 countries
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Projects
Projects
Projects
launched and loved
launched and loved
launched and loved
0%
0%
0%
0%
0%
0%
Repeat client rate
Repeat client rate
Repeat client rate
yes, really
yes, really
yes, really
Kind words from clients I’ve partnered with — honest feedback from the people we’ve helped build brands, launch projects, and bring ideas to life.
Worked with us? Leave a review — we’d love to hear from you.
TBC
— Brandon Mina, CEO, Brand Pilot AI
TBC
— Brian Wyatt, Founder, Bulletin
TBC
— Terence Donnelly, CEO, Hotel Communication Network (HCN)
TBC
— David Benoliel, CEO, Akru.ai
TBC
— Pat Marin, Chief Partnership Officer, Equativ
“TBC”
— Jeff Anderson, CEO, Primedatalytics (PDi)
TBC
— Dan Aks, CEO, Innovation Forge AI
TBC
— Mike DeOliveira
Kind words from clients I’ve partnered with — honest feedback from the people we’ve helped build brands, launch projects, and bring ideas to life.
Worked with us? Leave a review — we’d love to hear from you.
TBC
— Brandon Mina, CEO, Brand Pilot AI
TBC
— Brian Wyatt, Founder, Bulletin
TBC
— Terence Donnelly, CEO, Hotel Communication Network (HCN)
TBC
— David Benoliel, CEO, Akru.ai
TBC
— Pat Marin, Chief Partnership Officer, Equativ
“TBC”
— Jeff Anderson, CEO, Primedatalytics (PDi)
TBC
— Dan Aks, CEO, Innovation Forge AI
TBC
— Mike DeOliveira
Kind words from clients I’ve partnered with — honest feedback from the people we’ve helped build brands, launch projects, and bring ideas to life.
Worked with us? Leave a review — we’d love to hear from you.
TBC
— Brandon Mina, CEO, Brand Pilot AI
TBC
— Brian Wyatt, Founder, Bulletin
TBC
— Terence Donnelly, CEO, Hotel Communication Network (HCN)
TBC
— David Benoliel, CEO, Akru.ai
TBC
— Pat Marin, Chief Partnership Officer, Equativ
“TBC”
— Jeff Anderson, CEO, Primedatalytics (PDi)
TBC
— Dan Aks, CEO, Innovation Forge AI
TBC
— Mike DeOliveira
Services
From strategy to execution, I help businesses make better decision - and follow through on them.
From strategy to execution, I help businesses make better decision - and follow through on them.
From strategy to execution, I help businesses make better decision - and follow through on them.
Strategy & Direction
Strategy & Direction
Strategy & Direction
I work with leadership teams to clarify where the business is going — and what actually needs to change to get there.
This includes pressure-testing strategy, navigating market and technology shifts, and aligning teams around clear priorities. I also work closely with founders and boards in an advisory capacity, helping challenge assumptions, surface blind spots, and support high-stakes decision-making. The focus isn’t on producing plans — it’s on creating direction that holds up when decisions get hard.
I work with leadership teams to clarify where the business is going — and what actually needs to change to get there.
This includes pressure-testing strategy, navigating market and technology shifts, and aligning teams around clear priorities. I also work closely with founders and boards in an advisory capacity, helping challenge assumptions, surface blind spots, and support high-stakes decision-making. The focus isn’t on producing plans — it’s on creating direction that holds up when decisions get hard.
I work with leadership teams to clarify where the business is going — and what actually needs to change to get there.
This includes pressure-testing strategy, navigating market and technology shifts, and aligning teams around clear priorities. I also work closely with founders and boards in an advisory capacity, helping challenge assumptions, surface blind spots, and support high-stakes decision-making. The focus isn’t on producing plans — it’s on creating direction that holds up when decisions get hard.
Revenue & Commercial Growth
Revenue & Commercial Growth
Revenue & Commercial Growth
I help businesses unlock growth by fixing how they position, sell, and scale.
That might mean breaking through agency-led sales friction, refining commercial narratives, or identifying new revenue opportunities. The work is grounded in how buyers actually behave — not how the org chart says they should.
I help businesses unlock growth by fixing how they position, sell, and scale.
That might mean breaking through agency-led sales friction, refining commercial narratives, or identifying new revenue opportunities. The work is grounded in how buyers actually behave — not how the org chart says they should.
I help businesses unlock growth by fixing how they position, sell, and scale.
That might mean breaking through agency-led sales friction, refining commercial narratives, or identifying new revenue opportunities. The work is grounded in how buyers actually behave — not how the org chart says they should.
Execution & Decision Support
Execution & Decision Support
Execution & Decision Support
When strategy meets reality, I help teams execute with clarity and confidence.
This often involves building visibility into performance, aligning operations to growth goals, and supporting leaders as plans turn into action. Tools and dashboards come last — only when they meaningfully improve decisions.
When strategy meets reality, I help teams execute with clarity and confidence.
This often involves building visibility into performance, aligning operations to growth goals, and supporting leaders as plans turn into action. Tools and dashboards come last — only when they meaningfully improve decisions.
When strategy meets reality, I help teams execute with clarity and confidence.
This often involves building visibility into performance, aligning operations to growth goals, and supporting leaders as plans turn into action. Tools and dashboards come last — only when they meaningfully improve decisions.
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 02
How do you usually start a project?
Almost everything starts with a discovery conversation.
The goal isn’t to scope work immediately — it’s to understand the business context, the real constraints, and what decisions are actually on the table. From there, we define the right shape of engagement, whether that’s a short diagnostic, a focused sprint, or an ongoing partnership.
Clarity comes first. Structure follows.
/ 02
How do you usually start a project?
/ 03
Can I hire you for a one-off project?
Yes — many engagements start as one-off projects.
That said, I design even short engagements to be useful beyond the immediate ask. If we work together, you’ll leave with clearer direction, better framing, and decisions you can carry forward — not just a single output.
Some clients stop there. Others continue once momentum builds.
/ 03
Can I hire you for a one-off project?
/ 04
How long does a typical project take?
It depends on the nature of the problem.
Some engagements last a few weeks and focus on a specific decision or challenge. Others run over several months as part of a broader transformation or growth phase. I don’t believe in stretching work to fit timelines — projects are sized to what the situation actually requires.
We’ll be clear on scope, timing, and outcomes upfront.
/ 04
How long does a typical project take?
/ 05
What if I don’t know exactly what I need?
That’s more common than not — and it’s not a blocker.
Many clients come in with a sense that something needs to change, but not full clarity on what or how. Part of my role is to help you articulate the problem before jumping to solutions.
If you’re feeling uncertainty, friction, or stalled progress, that’s usually enough to start the conversation.
/ 05
What if I don’t know exactly what I need?
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 02
How do you usually start a project?
Almost everything starts with a discovery conversation.
The goal isn’t to scope work immediately — it’s to understand the business context, the real constraints, and what decisions are actually on the table. From there, we define the right shape of engagement, whether that’s a short diagnostic, a focused sprint, or an ongoing partnership.
Clarity comes first. Structure follows.
/ 02
How do you usually start a project?
/ 03
Can I hire you for a one-off project?
Yes — many engagements start as one-off projects.
That said, I design even short engagements to be useful beyond the immediate ask. If we work together, you’ll leave with clearer direction, better framing, and decisions you can carry forward — not just a single output.
Some clients stop there. Others continue once momentum builds.
/ 03
Can I hire you for a one-off project?
/ 04
How long does a typical project take?
It depends on the nature of the problem.
Some engagements last a few weeks and focus on a specific decision or challenge. Others run over several months as part of a broader transformation or growth phase. I don’t believe in stretching work to fit timelines — projects are sized to what the situation actually requires.
We’ll be clear on scope, timing, and outcomes upfront.
/ 04
How long does a typical project take?
/ 05
What if I don’t know exactly what I need?
That’s more common than not — and it’s not a blocker.
Many clients come in with a sense that something needs to change, but not full clarity on what or how. Part of my role is to help you articulate the problem before jumping to solutions.
If you’re feeling uncertainty, friction, or stalled progress, that’s usually enough to start the conversation.
/ 05
What if I don’t know exactly what I need?
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 01
What kind of projects do you take on?
I work with publishers, agencies, ad tech platforms, and growth-stage businesses navigating moments of change — whether that’s revenue pressure, strategic uncertainty, or the need to evolve how the business operates.
Projects often sit at the intersection of strategy, commercial growth, and execution. Sometimes that’s a focused advisory engagement. Sometimes it’s deeper, hands-on support during a critical phase. The common thread is impact, not deliverables.
/ 02
How do you usually start a project?
Almost everything starts with a discovery conversation.
The goal isn’t to scope work immediately — it’s to understand the business context, the real constraints, and what decisions are actually on the table. From there, we define the right shape of engagement, whether that’s a short diagnostic, a focused sprint, or an ongoing partnership.
Clarity comes first. Structure follows.
/ 02
How do you usually start a project?
/ 03
Can I hire you for a one-off project?
Yes — many engagements start as one-off projects.
That said, I design even short engagements to be useful beyond the immediate ask. If we work together, you’ll leave with clearer direction, better framing, and decisions you can carry forward — not just a single output.
Some clients stop there. Others continue once momentum builds.
/ 03
Can I hire you for a one-off project?
/ 04
How long does a typical project take?
It depends on the nature of the problem.
Some engagements last a few weeks and focus on a specific decision or challenge. Others run over several months as part of a broader transformation or growth phase. I don’t believe in stretching work to fit timelines — projects are sized to what the situation actually requires.
We’ll be clear on scope, timing, and outcomes upfront.
/ 04
How long does a typical project take?
/ 05
What if I don’t know exactly what I need?
That’s more common than not — and it’s not a blocker.
Many clients come in with a sense that something needs to change, but not full clarity on what or how. Part of my role is to help you articulate the problem before jumping to solutions.
If you’re feeling uncertainty, friction, or stalled progress, that’s usually enough to start the conversation.
/ 05
What if I don’t know exactly what I need?